SAN DIEGO, Dec. 7, 2015 – In celebration of the passage of Assembly Bill 226 (AB 226) or the “Pacific to Plate” law, the San Diego Food System Alliance will host a celebration on December 7th from 3 to 6 p.m. at Manchester Grand Hyatt. The event will feature a panel discussion about supporting local and sustainable future for the seafood industry. California Governor Jerry Brown signed new legislation this October to streamline the permitting and operation of direct, local fishermen’s markets in California. Dubbed the “Pacific to Plate” bill and sponsored by Speaker Toni Atkins (D-San Diego), AB 226 allows
fishermen’s markets to operate as food facilities, vendors to clean their fish for direct sale, and multiple fishermen to organize a market under a single permit.

“The signing of this bill into law has made San Diego’s own Tuna Harbor Dockside Market a model for the rest of the state,” said County Supervisor Greg Cox, who led the effort to create a local outdoor market. “We’re showing people how to make it easier for Californians to get fresh, sustainable seafood.”

The process to develop a bill started as a result of the success of the Tuna Harbor Dockside Market in San Diego, which opened on August 2, 2014 and initially received temporary permitting to test out the viability of the local seafood market. In its first months, the market averaged an impressive 350 customers and 1.1 tons of seafood sold each week, generating
about $15,000 in direct sales.

Contact Elly Brown
Telephone (919) 328-0046

December 4, 2015
This policy win for local fisheries statewide was an outcome of a collaborative effort led by
County of San Diego Department of Environmental Health, the founders of Tuna Harbor
Dockside Market, County Supervisor Coxf2q, Port Commissioner Bob Nelson, the Unified Port
of San Diego, California Sea Grant, NOAA, California Restaurant Association, The Maritime
Alliance, California Coastal Conservancy, the local media, and Speaker Toni Atkins. AB 226 was
introduced by Atkins in February 2015 and received unanimous support in the California
Assembly and Senate. It was a win-win for both California’s thriving local food movement and
small business owners.

Peter Halmay, member of the Fishermen’s Market Working Group, expects the new permits
will lead to more fishermen transferring their direct sales from small, off-boat operations to
bustling markets in California’s coastal communities. “I see one in Ventura, Santa Barbara, Half Moon Bay – all of them have some form of market. All of [these fishermen] will be able to look at this legislation and say, ‘Hey, we exist,’” said

“We are thrilled about the presence of a local fishermen’s market which connects consumers directly to the fishermen and their catch, as well as the policy win which supports fishermen’s markets statewide,” says Elly Brown, Facilitator of the San Diego Food System Alliance. “This bill reflects our goals for building a food system that values people, the planet, and our local economy.”

Join the San Diego Food System Alliance in celebrating the bill and the local fisheries industry
in San Diego!

The Mon Dec 7th event program includes:
• Opening Remarks by San Diego County Board Supervisor Greg Cox and Peter
Halmay, member of the Fisherman’s Market Working Group
• Panel Discussion “Sustainable Seafood: Strategies for all of us”, moderated by
Dr. Theresa Talley, Coastal Specialist, California Sea Grant Extension Program,
Scripps Institution of Oceanography at UC San Diego
• Drinks + Local Seafood (sushi station, urchin station, build your own ceviche station,
opah, and other local catch!)
• Participating Fishermen: Kelly Fukushima, Pete Halmay, David Haworth, Richard Yoder
• Participating Chefs: Chef Graham Kent, Chef Cynthia Quinonez (Scripps Mercy),
Executive Chef Sutti Sripolpa (Manchester Grand Hyatt), Chef Rob Ruiz (The Land &
Water Company)
Seating is limited and registration is available online. General admission is $20 and includes
drinks and food. Visit for tickets and
more information.

If you would like more information, please contact Elly Brown at (919) 328-0046 or by email

About the San Diego Food System Alliance:
The San Diego Food System Alliance is a coalition of organizations and individuals organized to affect positive change in the San Diego County’s local food system. Our mission is to develop and maintain an equitable, healthy and sustainable food system for the benefit of all people in San Diego County.